{"id":61111,"date":"2026-01-29T10:12:03","date_gmt":"2026-01-29T09:12:03","guid":{"rendered":"https:\/\/www.ludovika.hu\/?p=61111"},"modified":"2026-01-29T10:37:05","modified_gmt":"2026-01-29T09:37:05","slug":"from-trade-strategy-to-diplomatic-relations-ecuadors-ambassador-on-growing-ties-with-hungary","status":"publish","type":"post","link":"https:\/\/www.ludovika.hu\/en\/magazine\/2026\/01\/29\/from-trade-strategy-to-diplomatic-relations-ecuadors-ambassador-on-growing-ties-with-hungary\/","title":{"rendered":"From Trade Strategy to Diplomatic Relations: Ecuador\u2019s Ambassador on Growing Ties with Hungary"},"content":{"rendered":"\n

Interview with the next guest of the Ludovika Ambassadors\u2019 Forum: Ecuador\u2019s Ambassador, in Budapest, Cynthia Mayer Zavala on Bilateral Ties, the 80th Anniversary Program, and Women\u2019s Leadership in Latin America. <\/strong><\/p>\n\n\n\n

The next session of the Ludovika Ambassadors\u2019 Forum will take place on 5 February.<\/em><\/p>\n\n\n\n

Coming from a business environment, from Latin America, when did you get your first impressions of Hungary?<\/strong><\/p>\n\n\n\n

My first impressions focused mainly on the opportunities available to develop new trade and investment between both countries. When I arrived, I saw many Ecuadorian products in supermarkets. But when you look at the statistics, reports, and numbers, they didn\u2019t really appear. That was my first question: what\u2019s happening, why? It looked like there wasn\u2019t much trade, but when you go to the shelves\u2014in supermarkets, retail\u2014you really see it. And in flower shops too: Ecuadorian roses, Ecuadorian bananas everywhere. So I began to research, and I saw there is definitely an opportunity because many of those products come through another European importer. For example, they come through Hamburg, the German port. Then the data suggests Germany imported them, but actually they are not for Germany\u2014they come directly here to Hungary. That\u2019s how I started checking the real numbers and what is really happening, and that\u2019s how I saw many business opportunities\u2014especially the opportunity to connect Hungarian partners directly with Ecuadorian counterparts, so the products can be more competitive and maybe the portfolio broader. That\u2019s why, on the business side, I see many opportunities to grow in the coming years.<\/p>\n\n\n\n

As Ambassador to Hungary since 2024, how do you assess the past period in terms of Ecuadorian-Hungarian bilateral cooperation? What are the main bilateral achievements?<\/strong><\/p>\n\n\n\n

As I said, there are many opportunities, and there are challenges too. On the opportunity side, cooperation in education is getting stronger and stronger. We have a very good number of Ecuadorian students who come here through the Stipendium Hungaricum program, and they represent the best of my country here. Some of them later stay here, maybe for a job or for family, so they create long-term connections. Culturally and on the tourism side there is also huge potential. I didn\u2019t know that Hungarian tourists were looking forward to learn more about the Galapagos Islands, the Chimborazo volcano and the Andean mountains \u2014things like that impressed me a lot. I think if we can show more information and connect Hungarians and Ecuadorians better on these three levels, we can develop many things.<\/p>\n\n\n\n

Ecuador and Hungary celebrate the 80th<\/sup> anniversary of the diplomatic relations this year. How do you plan to celebrate this? Will there be any special events or visits on this occasion?<\/strong><\/p>\n\n\n\n

Yes, indeed. Diplomatic relations between Ecuador and Hungary were established in 1946, and this is something we have to celebrate this year with this anniversary. At the embassy we prepared a full annual program\u2014various events throughout the year within this framework.
We\u2019re going to have a documentary about the Gal\u00e1pagos at the Ervin Szab\u00f3 Library in April. We\u2019re going to have a concert by an Ecuadorian philharmonic orchestra in July. We will also have an exhibition of Ecuadorian painters in May. We will have trade missions coming for business. We will organize tourism-related events with travel agents and also for Hungarian tourists to learn more about Ecuador. It\u2019s a full list of 12 events. And the good thing is that the Ambassadors\u2019 Forum will also be part of this special year, and I\u2019m happy to be part of it next week.<\/p>\n\n\n\n

Also, this year on the 9th of January a qualified majority of EU member states formally approved the signature of the <\/strong>EU-Mercosur Partnership Agreement<\/strong><\/a>  ending over 25 years of negotiations. Ecuador is not part of the deal, as it is only an Associate member of the trading bloc Mercosur. Why is that?<\/strong>

What you\u2019re saying is absolutely right. Ecuador is not part of Mercosur, although we have a very close relationship with Mercosur because we are neighbours. We don\u2019t have trade issues or problems\u2014on the contrary, it is an important market. And on the EU side, the EU was the number one destination market for Ecuadorian exports in 2025. That shows how important the European market is for Ecuador.<\/p>\n\n\n\n

We do have an EU\u2013Ecuador trade agreement that was signed eight years ago, and that has helped a lot to open different types of products in both directions. It\u2019s also important to mention that Ecuadorian products and Hungarian products complement each other a lot. As I mentioned earlier, we export bananas, flowers, cocoa\u2014products that are not produced here in Hungary. And in the other direction, the number one products we import from Hungary are Suzuki cars made in Hungary. Then come pharmaceutical products, and then agricultural machinery or raw materials for agriculture. So it\u2019s a very healthy trade relationship because we complement each other\u2014we do not compete. That is one of the positive sides of free trade agreements.
In the case of the EU\u2013Mercosur agreement, I understand it is in a phase now where it will not become active right away, so we will have to see. I believe that sometimes, because of lack of information or misinformation, people may not fully understand what is happening with these trade agreements and the good things they can bring for both sides. We\u2019ll see what happens in the future between these two big groups. In Ecuador\u2019s case, we have very good relations with both, independently, and I hope a good solution can be found for everyone.<\/p>\n\n\n\n

You became the first female Vice President (2021\u20132023) and subsequently the first female President (2023\u20132024) of the Board of Directors of the Ecuadorian Federation of Exporters (FEDEXPOR). You also founded the Ecuador Chapter of the Organization of Women in International Trade (OWIT), spearheading initiatives to strengthen women\u2019s leadership, technical training, and business networking in foreign trade. Can you tell our readers, how is it to be a female leader in Latin America? Is it different compared to Europe? What are the challenges for women to be leader in Latin America?<\/strong><\/p>\n\n\n\n

When I became the first female president of the board at Fedexpor in 2021\u2014after being the first female vice president during COVID\u2014I didn\u2019t want it to be just a title. I really thought about what I could do to open the way more for younger women to enter international trade. International trade can be very challenging for women who have families and children, because you need to travel and the pressure to be in different places is real.
I remember that when I was younger, I was a member of OWIT, and later I literally sent an email. I had contacts and I wrote that I had been a member earlier in my career, and now I was in a new role, and I wanted to know if we could establish a chapter in Ecuador. I didn\u2019t really know what response I would get, but I thought: let\u2019s do the first step. The reply came immediately\u2014the next day: yes, of course, we\u2019re very interested, congratulations, let\u2019s start talking.
Then I began to find more women in Ecuador who wanted this space, and the organization was created very quickly with the support of the federation. What OWIT Ecuador does is networking, creating business opportunities among women, and also visibility\u2014showing that there are leaders in great companies across different areas: exporting, importing, customs, trade.
At our first meeting, I gathered some women and introduced the idea. And when I heard each of their stories, they were real champions: one said she was the third biggest banana exporter, exporting 300 million dollars; another was a top exporter of timber; another had won prizes in Japan for coffee. They were all huge, but sometimes with a low profile. So we decided to create this platform to open the way and encourage younger women.
At the beginning we were around 20, and then we organized the first international trade congress for women. I thought maybe we would get 40 or 50 people. But 350 came to the first one\u2014it was huge. We try to keep it technical and practical: creating business opportunities and connecting a network of powerful, hardworking women.
When I come here to Hungary, I see there are also many women leaders in education, diplomacy, and business. I think it\u2019s a great opportunity to connect and strengthen that area. There is a lot of information about what women leaders do differently. For example women leaders can empathize more with workers, and workplace happiness and satisfaction can be better. Women leaders often give better payment and salaries, and often use their earnings for their families\u2014the children, the household\u2014creating a multiplying effect in society.<\/p>\n\n\n\n

How were you accepted in the board of directors, and what are your experiences with the cooperation between male and female leaders?<\/strong><\/p>\n\n\n\n

When I was elected, it was unanimous voting\u2014everyone was happy and wanted me to be president, and that gave me a lot of responsibility. But I have also seen cases where it doesn\u2019t happen. I can share an anecdote.
I work mostly on the exporting side. I wanted to start a cooperation in Africa. I met a person at a trade show in Europe, we exchanged many emails, and then he said he would come to Ecuador, visit the processing plants, and start business. When I picked him up at the hotel, he reacted like:  \u201cSo you are a woman.\u201d We got into the car, and he asked: \u201cAre you driving?\u201d Then he asked if I was married. I said I was married. And then he asked: \u201cDoes your husband allow you to drive?\u201d These are the types of things I have encountered\u2014before even beginning to talk about business, I already knew those barriers existed. In the end, it didn\u2019t work out with that person and that company. But it didn\u2019t discourage me from that market\u2014it just meant it wasn\u2019t him and it wasn\u2019t that company I could do business with. I spent more time looking for other companies, and six months later I found another client, more open to working with women, and it worked.
That is one example among many others. I try not to take it personally, because for me it\u2019s his problem. It can happen, and it\u2019s the truth. But as long as you are professional, show respect for others, and have empathy for what others are going through, then colleagues and peers generally don\u2019t make a difference whether you are a woman or a man.<\/p>\n","protected":false},"excerpt":{"rendered":"

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